Most everyone knows where Steve Jobs stands with regard to Flash.   It will not be on iPhones nor the iPad.   End of discussion.

Along comes Smokescreen, a technology which allows Flash without the plugin.   It’s a ballsy move, given the power of Steve.  But here is the company’s opinion on the entire matter:

“This fact paints a bleak picture for mobile advertising. Many people still want to use their existing Adobe tools for developing ads, and retooling to support a single platform seems silly. As an ad network, we believe that dynamic, interactive ads are much more fun than boring static ads and thus, we were faced with two options: live in a dark, desolate world of boring mobile ads or do something about it.  SO WE DID IT! AND NOW YOU’RE HERE – WELCOME!

We’re putting Smokescreen out there as a preview right now. We look forward to adding support for more of Flash, fix bugs, and improve performance over time. This is just a start.”

So, if you have an iPhone/iPod/iPad and you want to check it out, go here.  Not sure if this company has lawyers on retention, or how long this will last before Steve squelches this company like a bug, but give it a shot while you can!

 

Tags: Apple, Flash

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Posted in News by Matt Coddington No Comments Yet